BEHIND EVERY PIXEL, A PASSIONATE TEAM
Daniel Murphy
Founder & CEO
Daniel Murphy, Founder & CEO of X LED Systems, has spent more than 30 years in the LED display industry, shaping some of the world’s most iconic projects. He began his career in 1994 at the Fremont Street Experience in Las Vegas, where he rose to Director of Show Operations and helped lead the landmark transition from incandescent lighting to LED technology, culminating in the launch of VivaVision, then the largest LED display in the world.
In 2004, Daniel joined Wynn Las Vegas as Director of Front Feature Operations, assembling and leading a 45-member team responsible for the cutting-edge Lake of Dreams installation. Around the same time, he began collaborating with innovators in South Korea, contributing to the development and North American introduction of WinVision, the modular LED display system that transformed the rental and staging industry.
Today, through X LED Systems, Daniel continues to channel his decades of experience into helping clients achieve bold creative visions with LED. His focus is on guiding projects from concept to completion, ensuring each installation is not only technically precise but also visually impactful. By combining a deep understanding of display technology with a collaborative approach, Daniel remains committed to shaping the next generation of LED experiences across industries.
Adam Williams
Vice President of Sales & Marketing
As Vice President of Sales & Marketing at X LED Systems, Adam Williams brings over two decades of experience in video production, broadcast technology, and digital media to a company that’s redefining how the world experiences visual communication. His career has consistently operated at the intersection of creative storytelling and advanced display technology, from producing impactful video content and managing complex broadcast systems to helping clients harness the full potential of dynamic LED display solutions.
At X LED Systems, Adam collaborates with businesses, venues, and creative teams to design and deliver cutting-edge LED environments that transform spaces into immersive visual experiences. With comprehensive expertise spanning signal flow, media playback, content strategy, and installation, he ensures every project delivers exceptional performance, reliability, and measurable ROI.
Driven by a passion for technology and communication, Adam is committed to helping organizations stand out through smarter, more engaging visual experiences, seamlessly merging artistry, engineering, and strategic insight into every display solution.